Oregon Active Transportation Summit

Through TriMet's Ticket2Ride fare promotion program, fans of local sports team, attendees of seasonal events, or even theatrical productions can go by TriMet to the event venue with their valid event ticket as proof of fare. These promotions give event attendees the chance to utilize TriMet buses, MAX Light Rail, paratransit service, and the Portland Streetcar. Event goers are able to utilize transit services for a defined window before and after a participating event for which they have a same day ticket. What began as a pilot has grown into a strong, multi-year partnership model. Promotions with the Portland Timbers and Portland Thorns FC are now entering their third year, reflecting continued success and demand. In 2025, the program expanded to include seasonal events such as ZooLights at the Oregon Zoo, further demonstrating how strategic partnerships can support major destinations while encouraging transit use and increasing ridership.In this presentations, attendees will learn more about the Ticket2Ride program as well as the partnerships that led to the ZooLights three-year pilot project, which just wrapped up the first year - seeing incredible results in transit ridership. Partnership was key to the success of ZooLights with TriMet, Metro, Oregon Zoo and Explore Washington Park all working together to launch the program.