Oregon Active Transportation Summit

A moderated panel discussion on the topic of the current and future state of Shared Micromobility, with representation from three Oregon cities (Portland, Salem, Eugene) and an expert with a lens on best practices nationwide.

Our discussion will center around the intersection -- current and potential -- of shared micromobility and transit in Oregon and nationally. Brodie Hylton, Executive Director of Cascadia Mobility, will moderate the discussion, talking about micromobility programs in the Portland, Salem, and Eugene -- both current and planned for the future.

We will discuss whether coordinated transit + shared micromobility is possible, why or why not, as well as the business and public investment case for transit agencies and ideas for greater transit agency participation and coordination. In a larger sense, we'll cover what we should be optimizing for -- people or profit -- and explore how a balance might best be achieved. There will also be an opportunity to ask panelists questions.

SPONSORED BY Toole Design

Public markets and food halls are becoming major generators of high-frequency trips including vendor supply, third-party delivery and prepared food pickups, catering and events, and waste hauling among many other needs, yet most are still designed as if freight, pickup, and logistics activities are incidental.

This session will share the planning and design approach underway for the James Beard Public Market Zero-Emissions Logistics Initiative: a zero-emissions concept using electric cargo bikes and an electric refrigerated van, paired with a small-footprint microhub, storage and charging infrastructure, cold-chain staging development, and changes at the curb with clearer loading and pickup operations.

Importantly, this is a pre-launch case study: the market and zero-emission logistics initiative are expected to launch in early 2027. That’s exactly why the session is valuable, most projects fail or stall because the building, curb, staffing model, vendor participation plan, and performance metrics aren’t designed early enough.

We’ll walk through the decisions we’re making now, the tradeoffs, what we’ll be measuring from day one, and how to avoid “pilot purgatory” by building a program that is efficient, sustainable, and scalable. Attendees will leave with a practical checklist for designing microhubs at trip-dense destinations, what to change in the facility, what to do at the curb, how to structure partnerships, and what success measures to set before launch.

Attendees will learn how to:
- Turn a trip-dense destination (market/food hall/main street) into a microhub + curb operating model before launch.
- Identify the minimum viable facility moves (staging, secure storage/charging, cold-chain considerations, order pickup design) to prevent operational chaos later.
- Build a partner + staffing model that clarifies roles and responsibilities between the market, the delivery operator, and the city.
- Create a vendor participation and engagement plan that supports small businesses and sets clear service expectations.
- Choose a small set of launch-ready metrics (dwell time, conflicts/double-parking reduction, trip displacement, CO₂e, reliability, participation/equity outcomes) and a simple dashboard approach.

Three Sessions:

• Data equity in transportation safety
• Correcting the Signal: Filling in the Active Transportation Data Gap and Accounting for Bias
• Crash Data in Your Hands: Metro's Traffic Safety Dashboards

Data equity in transportation safety


Anthony Cabadas and Nat Moss will present a StoryMap, “Data Equity in Transportation Safety,” developed for Metro’s Safe Streets for All program. The project explores what data equity means in the context of transportation safety, offering readers a more critical and nuanced perspective as they engage with crash dashboards and other public data resources. Using disability as a lens, the StoryMap highlights how missing representation shapes what we see - and fail to see -in safety data, and introduces “data visceralization” as a method for bringing absent experiences back into view. Participants will leave with practical ways to question common crash-data assumptions and ideas for incorporating equity-focused storytelling and visualization into their own transportation safety work.



Correcting the Signal: Filling in the Active Transportation Data Gap and Accounting for Bias


Public agencies launching active transportation programs often face the same challenge: they lack reliable bicycle and pedestrian volume data. Without exposure data, it is difficult to quantify risk, prioritize corridors, or justify investments. Third-party datasets like Strava Metro offer new opportunities—but also introduce bias, often overrepresenting recreational and higher-income users. When left unaddressed, these biases can unintentionally reinforce inequities.


This session explores how to use Strava as one component of a structured, bias-aware analytical framework grounded in mobility justice. Through a Vision Zero case study, we will demonstrate how a public agency estimated Vulnerable Road User (VRU) volumes across an entire network despite limited count infrastructure. By triangulating Strava Metro with demographic indicators (zero-car households, income, age), land use patterns, crash history, and proximity to essential destinations, the team developed an Active Transportation Need and Demand Index that distinguishes between observed activity and latent demand.


Addressing sparse data is only part of the challenge. Equally important is recognizing and correcting bias across all data sources to ensure that active transportation investments reflect who needs safe mobility—not just who is already being counted. Attendees will leave with a replicable, practical approach for responsibly integrating emerging datasets into equitable Vision Zero and active transportation planning efforts.


Participants will learn how to:

• Evaluate the strengths and limitations of Strava Metro for active transportation planning

• Detect and correct for spatial and demographic bias in app-based datasets

• Calibrate third-party data using permanent counters or regional model outputs

• Identify “silent demand” corridors where low recorded activity masks high community need

• Build transparent, defensible methodologies that center equity and mobility justice in investment decisions

Crash Data in Your Hands


Metro's Traffic Safety Dashboards: Four free interactive dashboards from Metro's Safe Streets for All resource hub let communities explore traffic crash data across the greater Portland region. This demo will introduce the dashboards as they address several dimensions of the safety crisis: traffic deaths and traffic injuries across jurisdictions, traffic deaths by race and ethnicity, and fatal and serious pedestrian crashes by location and time. Attendees will learn how to filter crash data for their jurisdiction, build charts they can use in presentations, and download data for safety planning, Safe Routes to School work and community advocacy. Bring a laptop or phone to follow along and explore the dashboards during the session.

Two sessions:

• What It Takes to Plant a Traffic Garden: Lessons from Oregon’s 2025 Pilot

• The State of PBOT's Public Realm and Street Activation: 2025 Lessons and 2026 Ambitions

What It Takes to Plant a Traffic Garden: Lessons from Oregon’s 2025 Pilot

What is a traffic garden, how are they useful spaces for teaching students walking and biking skills, and how can we get more of them? This session introduces audiences to the fundamentals of traffic gardens and shares the results of ODOT’s traffic garden pilot program in 2025, part of the greater Safe Routes to School Program. The program also includes a hands-on activity where members of the audience will get to design their own traffic garden.


The State of PBOT's Public Realm and Street Activation: 2025 Lessons and 2026 Ambitions

Lessons Learned from PBOT Plaza's First Open Call and other programs that are a source of inspiration to other cities and community organizations who can utilize the same tools.